Press Room

Plymouth, MI (March 2025) – EOTECH, the leader in electro-optics technology, has experienced exceptional growth over the last decade. In recent years, EOTECH diversified into magnified scopes, micro red dots, night-vision and thermal systems, and on-gun laser devices. Additionally, in 2022, EOTECH added a manufacturing center that develops cutting edge digital sensor systems.

To support these programs and future growth, EOTECH is proud to announce the opening of their new Tech Center located in Orofino, Idaho. This state-of-the-art workspace will provide research and development, engineering design and sustainment, testing, and prototype capabilities for all EOTECH product categories.

"We are thrilled to open our new Tech Center in Orofino, an area that will be the conduit between our headquarters in Michigan and our sensor factory in California.” Said Aaron Hampton, President of Product Development for EOTECH. “This facility provides us with the talent and opportunity to plant the growth initiatives for the company's next phase of our development. We strive to inspire new technology-driven solutions, and this investment will accelerate innovation and the development of new solutions for our core and emerging markets."

Officially opened February 26, 2025, this 4,200 square-foot facility includes a sophisticated optics lab outfitted with cleanroom flow hoods, optical breadboard, collimators, high purity nitrogen, and various tools to assemble, test,

Plymouth, MI (January 2025) – EOTECH is proud to announce a collaboration with Gatorz Eyewear, a leader in precision-engineered, ballistic-grade eyewear trusted by elite professionals worldwide, to offer two Limited-Edition EOTECH models of their Delta sunglasses.

These exclusive sunglasses combine EOTECH’s commitment to groundbreaking technology and Gatorz’s expertise in creating high-performance eyewear. Built on the rugged yet lightweight Delta frame, the Limited-Edition sunglasses are designed for durability and sleek style and offer premium comfort and performance for tactical missions or everyday use.

“EOTECH strives to partner with likeminded, US manufacturers like Gatorz Eyewear.” Said John Bailey, VP of Marketing at EOTECH. “Both brands are committed to providing durable, dependable, and high-performing products that can withstand the demands of professional users.”

The EOTECH Delta sunglasses incorporate a durable Cerakote frame and Mil-Spec Ballistic lenses that are anti-fog and provide UV400 protection. The standard EOTECH Delta frame maintains a solid black color scheme throughout. Precision laser engraved EOTECH logos are positioned on the inside arm and temple area as well as a subtle logo placement on the lower part

Plymouth, MI (January 2025) – EOTECH, the industry-leading provider of electro-optic solutions to the firearms industry, proudly announces its 30th anniversary. For three decades, EOTECH has designed, developed, and manufactured dependable, high-performing optics for military, law enforcement, competition, recreation, and home or personal defense.

Established in 1995, EOTECH has continuously evolved to meet the ever-changing needs of the firearms and optics industry. The Holographic Weapon Sight, EOTECH’s initial product offering, revolutionized the “red dot” world by offering numerous advantages over typical red dots to include speed to target and greater situational awareness. EOTECH also was the first to successfully launch a fixed magnifier that greatly enhanced the HWS and its capabilities.

Over the past 30 years, EOTECH has nurtured long-standing relationships with dealers and wholesalers across the globe as well as domestic and international military and law enforcement groups. EOTECH has consistently delivered battle-proven solutions that end-users can trust with their life.

“EOTECH’s story is a great one”, says Dean Loebig, EOTECH’s Chief Technical Officer. “We were really ahead of our time with the holographic technology and in 1995, all the stars finally aligned.

Plymouth, MI (December 2024) – EOTECH is proud to announce that they have partnered with Tekto, a leading knife manufacturer that designs purpose-built knives for life’s most demanding missions.

The exclusive F1 Alpha EOTECH Edition, is a limited-edition knife that demonstrates exceptional craftsmanship and cutting-edge technology and is designed for enthusiasts who demand the very best in tactical equipment. It embodies the rugged, sophisticated capabilities that both brands are known for, making it a prime choice for those who appreciate superior tactical functionality and design.

“We strive to partner with brands that complement our products. Tekto Knives are designed, tested, and assembled in the USA”. Said Tom Hadt, President of Sales and Marketing. “That’s important to us”.

The blade of the F1 Alpha EOTECH Edition is D2 steel for superior durability and edge retention. It is coated with Black titanium to enhance durability and corrosion resistance and has a blade hardness of 58-60 HRC. The handle is constructed from sturdy Black G10 and incorporates EOTECH’s signature copper color in the liner locks, enhancing both tactical functionality and visual appeal.

This custom design also comes equipped with a color-matched glass breaker that also functions as a lanyard hole. Packaged in a custom, one-of-a-kind EOTECH x Tekto branded box, this knife also includes a knife pouch, enhancing its appeal

Plymouth, MI (June 2024) – EOTECH is proud to be nominated and to receive a Crain’s Detroit Business Excellence in HR award for 2024.  For year’s Crain’s, a leading business news and information company with a portfolio of 24 media brands, has recognized Southeast Michigan’s outstanding human resource executives and teams.

“EOTECH has worked hard over the last few years to improve its recruiting strategy to better select employees that fit and align with EOTECH’s vision” said Brittney Connochie, VP of Human Resources.  “Things like team atmosphere, accountability, rewards and recognition, and staying true to core values has built and fostered an amazing culture and will continue to be our foundation for the future.”

Based on nominations, a committee which includes Crain editors, a judging panel of experienced HR professionals, and former Excellence in HR Award recipients selected the winners.  EOTECH was recognized for the category of Innovations in Recruiting.  Other categories include:

Plymouth, MI (January 2024) – EOTECH, the world leader in Holographic Weapon Sights, is proud to announce the introduction of the Vudu X line of premium rifle scopes. The X Series rifle scopes are designed to meet the demands of the outdoor enthusiast.  Whether it’s 3-gun, hunting, or recreational shooting, the Vudu X scopes can make that critical shot.  

Starting from a solid piece of aircraft-grade aluminum and finished with the high-quality AR-coated glass, the Vudu X rifle scopes are ultra-tough and crystal clear.  Introductory models feature a second focal plane optic design allowing for quick and accurate targeting at all magnification levels, and its illuminated reticle will let you take that shot during the difficult low-light hours of dawn and dusk. 

 “We developed the X series line of Vudu scopes to address the shooter that wants all of the accuracy, precision and durability of our legacy Vudu scopes, but with features and a price that better match their needs” said Mark Miller, Director of Product Management for EOTECH. “We have put in a lot of work in the designs of these scopes and as always, we ran them through the same excruciating testing that our other Vudu and holographic products go through.  We are confident these will exceed expectations”. 

The Vudu X rifle scopes are available in 1-6x24 and 2-12x40 models. Both offer 30mm tube diameter, illuminated reticles