Plymouth, MI (January 2025) – EOTECH, the industry-leading provider of electro-optic solutions to the firearms industry, proudly announces its 30th anniversary. For three decades, EOTECH has designed, developed, and manufactured dependable, high-performing optics for military, law enforcement, competition, recreation, and home or personal defense.

Established in 1995, EOTECH has continuously evolved to meet the ever-changing needs of the firearms and optics industry. The Holographic Weapon Sight, EOTECH’s initial product offering, revolutionized the “red dot” world by offering numerous advantages over typical red dots to include speed to target and greater situational awareness. EOTECH also was the first to successfully launch a fixed magnifier that greatly enhanced the HWS and its capabilities.

Over the past 30 years, EOTECH has nurtured long-standing relationships with dealers and wholesalers across the globe as well as domestic and international military and law enforcement groups. EOTECH has consistently delivered battle-proven solutions that end-users can trust with their life.

“EOTECH’s story is a great one”, says Dean Loebig, EOTECH’s Chief Technical Officer. “We were really ahead of our time with the holographic technology and in 1995, all the stars finally aligned. Components miniaturized making manufacturing possible, the AR15 was becoming popular and more accessible, and optics on firearms were beginning to be accepted and standardized”.

Throughout the 30 years, EOTECH has manufactured and delivered over 3 million Holographic Weapon Sights and diversified its product line by developing the Vudu line of premium riflescopes, the EFLX Mini Reflex Sight, and the OGL, on-gun laser system, to work in conjunction with its night-vision systems. This complete suite of products provides a one-stop shop for all professional grade, optical solutions.

“Our 30th anniversary is a significant milestone for EOTECH. We are grateful to our employees, partners, media allies, customers, and consumers for their unwavering support and trust throughout this incredible journey”, says Joe Caradonna, CEO and Owner of EOTECH. “As we look to the future, we are excited to bring more lifesaving, technology-driven products that help protect and defend home, community and country.