Ann Arbor, MI (February 16, 2021) The G43/G45 magnifiers developed by EOTECH® were initially launched to the world at SHOT 2020 and first deliveries were expected to begin in the 2nd quarter. These optics offer vast improvements over the G33 in overall length and eye relief. What wasn't planned were the three massive hurdles that were dished out in 2020.
First, COVID19's middle finger to the world forced businesses to go remote, limiting key areas of final development such as product qualification and testing. Also, the pandemic severely disrupted the supply chain process and the ability to receive consistent components. Add to the mix, political and civil unrest, which unfolded during the summer, drove firearm and accessory sales through the roof. As a result, part suppliers struggled to keep up with the demand. As if the dumpster fire wasn't big enough, L3/Harris provided kerosene in the form of additional production delays and shifts in product focus. Inevitably, L3/Harris pulled development funding altogether to make the company's year-end bottom line more attractive to their shareholders.
In August 2020, EOTECH was re-born after a well overdue divestiture from big corp. The last five months were spent unscrewing much of the in-place structure and focus. From that, new commitments to product development and customer service became a top priority, and to fix the delayed launch of the magnifiers.
Ann Arbor, MI (January 19, 2021) EOTECH, the world leader in holographic optics, has launched a new interactive website to align with the company's new direction moving into 2021.
The new website, officially launched on Jan. 15, reflects a rebranding effort for EOTECH that symbolizes the company's new leadership and provides a more user-centric and responsive resource for visitors across all platforms and devices.
In August 2020, American Holoptics LLC, a privately held company, purchased EOTECH from L3Harris Corporation. EOTECH is now free from the corporate restraints, structure, and oversight that has historically compromised its customer and consumer focus. The new website is a great example of this newly found freedom by providing better resources like improved product information and photography, video support, as well as an improved shopping experience to include real-time notifications, financing options, and a future membership opportunity.
"Our goal is to transform all who access our website into well educated, fully informed visitors." Said Jake Fambrough, Director of Digital Marketing. "We are confident our new website is structured to address new features, functions, and upgrades that will support this goal and help cement our position as an industry leader."
The initial launch will consist of two stages. The first includes new branding, page layouts, and an improved dealer locator tool. The second stage includes enhancements
