Ann Arbor, MI (March 10, 2021) EOTECH is pleased to announce a collaboration with The Officer Down Memorial Page (ODMP) —a non-profit organization dedicated to honoring America’s fallen law enforcement officers—to memorialize law enforcement officers who have died in the line of duty by including Officer Memorial Cards in EOTECH’s product packaging.

Together, ODMP and EOTECH designed the cards to honor 900+ U.S. Law Enforcement officers who made the ultimate sacrifice over the past five years. Each card includes an individual officer’s rank and name, along with their agency, length of service, and end of watch date. The cards feature a QR code so EOTECH customers can visit the officer’s memorial on the ODMP website.

As a leading supplier of law enforcement equipment, EOTECH shares ODMP’s interest in raising public awareness around officer deaths. Creating these memorial cards, serves as a sobering reminder of the sacrifices officers make and that those sacrifices won’t be forgotten.

“EOTECH has long been a supporter of law enforcement and felt this simple but meaningful gesture was a great way to actively show our support both for fallen law enforcement officers and highlight the positive work ODMP is doing,” states Lisa Kemp, Director of Marketing at EOTECH. "As expected, the feedback from our consumers has been very positive and appreciative of our support for Law Enforcement. "

Ann Arbor, MI (February 25, 2021) While Vudu® is relatively new compared to its parent company, EOTECH®, it has built a rock-solid reputation in the optics world. It has very quickly become the go-to-optic among precision shooters, hunters and operators with good reason!

There's a kind of magic at work in a Vudu rifle scope. A long list of drool-inducing features and tough-as-nails construction somehow come together to create a precision amalgamation that is surprisingly affordable for a top-notch rifle optic. The recipe behind EOTECH's line of Vudu rifle scopes creates a heady brew of durability, precision and versatility. Every scope is engineered and built to withstand the most rugged use and toughest conditions while also meeting the precision and performance demands of today's serious precision shooters.

The body of every Vudu scope is cut from a solid piece of aircraft-grade aluminum and has a hard-anodized, durable finish. This combination provides clear advantages in the field, protecting the internal glass from water, fog dust and grime. All Vudu scopes are shock-resistant and can take a serious beating.

Vudu riflescopes offer both first-focal-plane and second-focal-plane models to suit all shooting applications. From low power variable optics (LPVO's) designed for quick and accurate target acquisition, to medium and high powered rifle scopes that include bullet drop and wind hold solutions, the Vudu scope line has it covered.

Vudu

Ann Arbor, MI (February 16, 2021) The G43/G45 magnifiers developed by EOTECH® were initially launched to the world at SHOT 2020 and first deliveries were expected to begin in the 2nd quarter. These optics offer vast improvements over the G33 in overall length and eye relief. What wasn't planned were the three massive hurdles that were dished out in 2020.

First, COVID19's middle finger to the world forced businesses to go remote, limiting key areas of final development such as product qualification and testing. Also, the pandemic severely disrupted the supply chain process and the ability to receive consistent components. Add to the mix, political and civil unrest, which unfolded during the summer, drove firearm and accessory sales through the roof. As a result, part suppliers struggled to keep up with the demand. As if the dumpster fire wasn't big enough, L3/Harris provided kerosene in the form of additional production delays and shifts in product focus. Inevitably, L3/Harris pulled development funding altogether to make the company's year-end bottom line more attractive to their shareholders.

In August 2020, EOTECH was re-born after a well overdue divestiture from big corp. The last five months were spent unscrewing much of the in-place structure and focus. From that, new commitments to product development and customer service became a top priority, and to fix the delayed launch of the magnifiers.

"The new magnifiers are a key component in

Ann Arbor, MI (January 21, 2021) EOTECH, the leading manufacturer of holographic weapon sights and premium Vudu riflescopes, has been awarded a $277,000 optics contract from the Kansas State Highway Patrol. The KSHP has chosen the EXPS2-0 holographic sight to outfit its new arsenal of carbines.

The contract is part of a group of contracts that were awarded new Colt M4 Trooper carbines for KSHP officers and the necessary accessories for each, including 600 EOTECH EXPS2-0 Holographic Weapon Sights with quick-release mounts.

"EOTECH is very pleased the KSHP chose our optic, joining an immense, worldwide community of professional users who count on the speed, accuracy and reliability our holographic technology provides," says Mark Cockman, Vice President of Commercial and Law Enforcement Sales for EOTECH. "We are confident that our products will enhance their capabilities and contribute in providing safety and security for the officers and their community."

The EOTECH EXPS2-0 is the premium model holographic sight. Like all models, it projects a 68 MOA ring and a 1 MOA dot reticle, offering uncompromising speed and accuracy. It offers brightness buttons on the side of the sight allowing the user to configure a magnifier if needed. It also includes an adjustable, quick-detach mounting base that provides immediate attachment and removal, while positioning the sight

Ann Arbor, MI (January 19, 2021) EOTECH, the world leader in holographic optics, has launched a new interactive website to align with the company's new direction moving into 2021.

The new website, officially launched on Jan. 15, reflects a rebranding effort for EOTECH that symbolizes the company's new leadership and provides a more user-centric and responsive resource for visitors across all platforms and devices.

In August 2020, American Holoptics LLC, a privately held company, purchased EOTECH from L3Harris Corporation. EOTECH is now free from the corporate restraints, structure, and oversight that has historically compromised its customer and consumer focus. The new website is a great example of this newly found freedom by providing better resources like improved product information and photography, video support, as well as an improved shopping experience to include real-time notifications, financing options, and a future membership opportunity.

"Our goal is to transform all who access our website into well educated, fully informed visitors." Said Jake Fambrough, Director of Digital Marketing. "We are confident our new website is structured to address new features, functions, and upgrades that will support this goal and help cement our position as an industry leader."

The initial launch will consist of two stages. The first includes new branding, page layouts, and an improved dealer locator tool. The second stage includes enhancements

Ann Arbor, MI (November 20, 2020) Reach out and touch something with a rugged and performance driven EOTECH® Magnifier. Providing a perfect match for an EOTECH Holographic Weapon Sight (HWS), the G43 or G45 Magnifiers transforms them into a lethal, medium-range optic.

New in 2020, the G45 5X Magnifier has similar weight and dimensions as the existing G33 Magnifier, but with an additional 2X magnification for precision aiming at greater distances. The Shift-To-Side (STS) mount provides fast transitioning from 5X to 1X and the optic offers tool-free vertical and horizontal adjustments with a large field-of-view. The G45 works with all EOTECH HWS models and other red dots offering co-witness or lower 1/3 co-witness heights.

The G43 magnifier is a miniaturized version of EOTECH's battle tested G33, making it one of the most compact and lightweight magnifiers on the market today. Like the G45, the G43 is wrapped in a ruggedized rubber overmold for added durability and includes a 7mm spacer for different height configurations.

"A significant advantage is gained when using a magnifier behind a holographic sight. Because the HWS is powered by a laser diode, and not an LED, the dot size stays 1MOA, with the magnifier in place, while the target gets 3-5 times bigger." Said Mark Miller, EOTECH Product Manager. "When using a magnifier behind an LED red dot, the dot size grows at the same rate as the target, so no increased precision is recognized."